Japanese, Brazilian, Keratin Straightening Do’s and Don’ts

This week, I’m going to get my hair Japanese straightened.

It’s kind of a big deal. It works phenomenally – I won’t have a single curly hair left!

But my hair will be more sensitive to a lot of factors, and that’s something I need to give serious consideration to.

Award-winning colorist, Mia, has done her research and she wants to share color tips for chemically straightened hair.

“I get clients coming in all the time asking if they can color their chemically straightened hair. There are so many new straightening techniques out there that it can sometimes get confusing. So I’ve done my own sleuthing and compiled a list of a variety of treatments and the do’s and don’ts regarding coloring.”

Thermal Reconditioning/Japanese Straightening
Thermal reconditioning (also known as TR, Magic Straight, Ionic Perm, Bioionic Straightening, Yuko System, Liscio, Japanese Straightening, Japanese Straight Perm, Straight Perm and Rebonding) is a Hair Straightening procedure uses heat to change the shape of the hair. After the cuticle is broken down with chemicals, locks are ironed straight with a hot iron. A neutralization process then closes the cuticle, causing hair to stay straight. For women who spend hours each week blow-drying their hair into submission and dodging raindrops like bullets, thermal reconditioning is worth the time and money.

This hair straightening technique will normally last from five months to a year. It all depends on the rate of growth of your hair. Since new hair will grow to its normal characteristics, you will need to only touch up the new hair.

Afterward, you will be able to use standard good quality shampoos and hair conditioners. The treatment is pretty much permanent, until the hair grows out. You will want to protect your hair from ultraviolet rays, (intense sunshine); so applying hair products with UV protection like the Maijan Pure Organic Argan Oil is recommended. Lastly, you will need to wait at least four to six weeks before coloring your hair.

Keratin Treatment
Whether it is called Brazilian keratin treatment, Coppola keratin straightening, Keratin Complex treatment, Liquid keratin, and Global keratin, etc., the primary product used in this conditioning treatment is keratin. Keratin is a tough protein found in skin, hair and, nails. The chemical aldehyde, a derivative of formaldehyde, assists the keratin infusion into the hair.

Unlike the thermal reconditioning system (Japanese straightening) which thermally and chemically restructures the hair bonds to create permanent stick straight hair, the keratin procedures recondition the hair preventing frizz while allowing it to wave, curl, or be flat ironed straight. Hair gradually returns to its original state without the awkward growing out stage inherent to the Brazilian hair straightening. This advantage becomes its disadvantage; the treatment is not permanent and lasts anywhere from eight weeks to four months.

You need to wait two-three weeks before and after you do any other chemical treatments including coloring. For best results always do the coloring before Keratin treatment. After treatment the Keratin coat your hair like a thin layer of film and colorants might not penetrate the hair they way it should.

Ionic Hair Retexturizing (IHR)
Ionic Hair Retexturizing is the latest Japanese hair straightening technique, which locks in moisture and nutrients during the ironing process, to improve the condition as well as straighten the hair. It works best on non-chemically treated hair. Treatment lasts up to 6 months depending on the growth rate of your hair.

Always remember the healthiest hair usually has the fewest chemicals applied. Having both straightening and coloring may not be the best option for everyone. Being able to work with healthy, shiny hair will allow Mia to give her clients the very best results.

By Aly Walansky

Global Keratin Juvexin Uncovered

Global Keratin,Global Keratin treatment,global keratin hair,global keratin products

There is so much talk about Global Keratin treatments for straightening. It is almost like a miracle drug that helps take the frizz and curls out of your hair for up to 5 months! We know all of you have questions on various keratin treatments and have decided to profile the Global Keratin with Juvexin today.

The Global Keratin Treatment with Juvexin is formulated to straighten the hair and leave it shiny, silky and manageable. The Global Keratin treatment is specifically formulated as a revitalizing and rejuvenating Keratin treatment that eliminates frizz and curls (similar to the Brazilian Treatment). Global Keratin includes Juvexin. What is Juvexin you ask? It is a naturally derived protein similar to the structure of hair, which bonds to the surface and penetrates strands. Sounds Great!

So what is the deal with Formaldehyde and Global Keratin treatments? I know many of you are concerned with putting Formaldehyde in your hair. I found that Global Keratin has 3 different versions of their treatment according to your hair type which is genius!

  • Wavy Hair, Formaldehyde Free!!
  • Curly Hair, 2% Formaldehyde
  • Coarse, Extremely Curly Hair, 4% Formaldehyde

The Global Keratin also comes in Strawberry, Chocolate, and Acai. Just different scents. How fun! We posed some questions to Global Keratin and found out much more about the treatment. Read on.

Q. What is JUVEXIN?
A. JUVEXIN is the ONLY keratin compound scientifically proven to protect and restore hair back to its youthful state.

Q. Why is JUVEXIN different than other keratins?
A. Other products in the market today are made with hydrolyzed or over processed keratin where the long chains of amino acids are broken and the capability of the protein to bind to the hairs natural keratin is destroyed.

Q. Is this a relaxer?
A. No. Global Keratin’s Hair Taming System with JUVEXIN is a system that restores hair to its pristine condition. It does not change the genetic make up of hair. Rather, it makes hair more manageable, easy to style and frizz-free.

Q. Do I always have to wear my hair straight or can I style my hair?
A. After the first wash you can style your hair in any manner you desire. Since the Global Keratin Hair Taming System with JUVEXIN does not change the structural integrity of your hair, your hair will hold any style like before the application.

Q. Does the Hair Taming System work on virgin hair?
A. Yes. The Global Keratin Hair Taming System with JUVEXIN will provide excellent results on any hair type. On virgin hair, best results will be achieved after the second or third application.

Q. Can the Hair Taming System be done on any type of damaged hair?
A. Yes, the Global Keratin Hair Taming System with JUVEXIN treatment can be applied on ANY previous chemical treatment (colored, highlighted, relaxed, bleached or virgin hair).

Q. Can you do the Hair Taming System over the Japanese straightening?
A. Yes, the Global Keratin Hair Taming System with JUVEXIN can be applied over any kind of permanent straightening.

Q. Is it best to apply the Hair Taming System before or after coloring?
A. For optimal results, color/highlighting processes should be done before applying the Global Keratin Hair Taming System with JUVEXIN. In addition, both procedures may be done on the same visit. Otherwise, wait 2 weeks after the treatment application to apply color/highlights.

Q. How do I apply the Hair Taming System with Juvexin after color?

A. After you have finished applying the color treatment to your customer’s hair, thoroughly rinse the hair as usual until the water runs clear. Then wash the hair lightly with Global Keratin Clarifying Shampoo to remove the excess color build up. Thoroughly rinse the hair after the Clarifying Shampoo. Apply the Hair Taming System with Juvexin right over the color as you would normally do.

Q. Can the Hair Taming System be done on children?
A. Most pediatricians recommend that children be at least 12 years old before they receive any kind of cosmetic treatments.

Q. Why do I have to wait to wash my hair?
A. We recommend that you wait because it takes 48 hours for the JUVEXIN to form a stronger bond to the hair cortex. If hair is washed right after the treatment, some or most of the Juvexin may wash out and the results of the application will not last as long as desired.

Q. Can I wear a ponytail or tie the hair up?
A. No, during the first 48 hours following the application the hair should not be tied up with any bands or clips.

Q. What should I do if I create a bend in my hair while sleeping?
A. Blow dry the section of hair as soon as possible and/or use a flat iron to re-straighten the hair.

Q. What should I do if my hair gets wet during the first 48 hours?
A. Blow dry the section of hair as soon as possible and/or use a flat iron to re-seal the cuticle.

Q. How long does the Hair Taming System last?
A. The Global Keratin Hair Taming System with JUVEXIN treatment will last about 3-5 months depending on the hair type and maintenance. The system works better on chemically treated hair.

Q. Is the Hair Taming System permanent?

A. No, the Global Keratin Hair Taming System with JUVEXIN application will gradually wash out after 3 – 5 months.

Q. Can I go into the ocean or the pool after receiving the Hair Taming System?

A. Do not go into the ocean or pool during the first 48 hours. After that, you may swim. However, apply Global Keratin Hair Taming System with JUVEXIN Leave-In Conditioner to your hair before you get in the water and rinse well afterward before shampooing.

Q. What shampoo and conditioners do I use after receiving the Hair Taming System?
A. To maintain the results and make the treatment last longer we recommend that you only use Global Keratin Hair Taming System with JUVEXIN shampoos and conditioners.

Q. Can I use styling products during the first 2 days?
A. Styling products can be used after the first shampoo. However, we recommend that you always use the Global Keratin Hair Taming System with JUVEXIN line of product that are specifically designed with JUVEXIN.

Q. Can I get the Hair Taming System done while pregnant or nursing?

A. While there are no known adverse effects, pregnant women and nursing mothers should consult a physician prior to any type of hair treatment.

Q. Is this Hair Taming System good for African American hair type?
A. Yes, this treatment is ideal for African American hair. the Global Keratin Hair Taming System with JUVEXIN can be used to provide softness and frizz free results with out the use of harsh chemicals.

Q. What is the difference between relaxers / Japanese straightening and Global Keratin Hair Taming System with JUVEXIN?
A. Global Keratin Hair Taming System with JUVEXIN is a Keratin based system with straightening capabilities that naturally washes out in 3 to 5 months. It protects and restores the hair without using harsh chemicals. Relaxers and Japanese straightening work on breaking and rearranging the internal bonds of the hair. Once these processes are done, the hair is permanently straightened. The new growth of the Japanese straightening will always be curly, but the previously straightened hair will never revert or blend back.