Japanese, Brazilian, Keratin Straightening Do’s and Don’ts

This week, I’m going to get my hair Japanese straightened.

It’s kind of a big deal. It works phenomenally – I won’t have a single curly hair left!

But my hair will be more sensitive to a lot of factors, and that’s something I need to give serious consideration to.

Award-winning colorist, Mia, has done her research and she wants to share color tips for chemically straightened hair.

“I get clients coming in all the time asking if they can color their chemically straightened hair. There are so many new straightening techniques out there that it can sometimes get confusing. So I’ve done my own sleuthing and compiled a list of a variety of treatments and the do’s and don’ts regarding coloring.”

Thermal Reconditioning/Japanese Straightening
Thermal reconditioning (also known as TR, Magic Straight, Ionic Perm, Bioionic Straightening, Yuko System, Liscio, Japanese Straightening, Japanese Straight Perm, Straight Perm and Rebonding) is a Hair Straightening procedure uses heat to change the shape of the hair. After the cuticle is broken down with chemicals, locks are ironed straight with a hot iron. A neutralization process then closes the cuticle, causing hair to stay straight. For women who spend hours each week blow-drying their hair into submission and dodging raindrops like bullets, thermal reconditioning is worth the time and money.

This hair straightening technique will normally last from five months to a year. It all depends on the rate of growth of your hair. Since new hair will grow to its normal characteristics, you will need to only touch up the new hair.

Afterward, you will be able to use standard good quality shampoos and hair conditioners. The treatment is pretty much permanent, until the hair grows out. You will want to protect your hair from ultraviolet rays, (intense sunshine); so applying hair products with UV protection like the Maijan Pure Organic Argan Oil is recommended. Lastly, you will need to wait at least four to six weeks before coloring your hair.

Keratin Treatment
Whether it is called Brazilian keratin treatment, Coppola keratin straightening, Keratin Complex treatment, Liquid keratin, and Global keratin, etc., the primary product used in this conditioning treatment is keratin. Keratin is a tough protein found in skin, hair and, nails. The chemical aldehyde, a derivative of formaldehyde, assists the keratin infusion into the hair.

Unlike the thermal reconditioning system (Japanese straightening) which thermally and chemically restructures the hair bonds to create permanent stick straight hair, the keratin procedures recondition the hair preventing frizz while allowing it to wave, curl, or be flat ironed straight. Hair gradually returns to its original state without the awkward growing out stage inherent to the Brazilian hair straightening. This advantage becomes its disadvantage; the treatment is not permanent and lasts anywhere from eight weeks to four months.

You need to wait two-three weeks before and after you do any other chemical treatments including coloring. For best results always do the coloring before Keratin treatment. After treatment the Keratin coat your hair like a thin layer of film and colorants might not penetrate the hair they way it should.

Ionic Hair Retexturizing (IHR)
Ionic Hair Retexturizing is the latest Japanese hair straightening technique, which locks in moisture and nutrients during the ironing process, to improve the condition as well as straighten the hair. It works best on non-chemically treated hair. Treatment lasts up to 6 months depending on the growth rate of your hair.

Always remember the healthiest hair usually has the fewest chemicals applied. Having both straightening and coloring may not be the best option for everyone. Being able to work with healthy, shiny hair will allow Mia to give her clients the very best results.

By Aly Walansky

Global Keratin Juvexin Uncovered

Global Keratin,Global Keratin treatment,global keratin hair,global keratin products

There is so much talk about Global Keratin treatments for straightening. It is almost like a miracle drug that helps take the frizz and curls out of your hair for up to 5 months! We know all of you have questions on various keratin treatments and have decided to profile the Global Keratin with Juvexin today.

The Global Keratin Treatment with Juvexin is formulated to straighten the hair and leave it shiny, silky and manageable. The Global Keratin treatment is specifically formulated as a revitalizing and rejuvenating Keratin treatment that eliminates frizz and curls (similar to the Brazilian Treatment). Global Keratin includes Juvexin. What is Juvexin you ask? It is a naturally derived protein similar to the structure of hair, which bonds to the surface and penetrates strands. Sounds Great!

So what is the deal with Formaldehyde and Global Keratin treatments? I know many of you are concerned with putting Formaldehyde in your hair. I found that Global Keratin has 3 different versions of their treatment according to your hair type which is genius!

  • Wavy Hair, Formaldehyde Free!!
  • Curly Hair, 2% Formaldehyde
  • Coarse, Extremely Curly Hair, 4% Formaldehyde

The Global Keratin also comes in Strawberry, Chocolate, and Acai. Just different scents. How fun! We posed some questions to Global Keratin and found out much more about the treatment. Read on.

Q. What is JUVEXIN?
A. JUVEXIN is the ONLY keratin compound scientifically proven to protect and restore hair back to its youthful state.

Q. Why is JUVEXIN different than other keratins?
A. Other products in the market today are made with hydrolyzed or over processed keratin where the long chains of amino acids are broken and the capability of the protein to bind to the hairs natural keratin is destroyed.

Q. Is this a relaxer?
A. No. Global Keratin’s Hair Taming System with JUVEXIN is a system that restores hair to its pristine condition. It does not change the genetic make up of hair. Rather, it makes hair more manageable, easy to style and frizz-free.

Q. Do I always have to wear my hair straight or can I style my hair?
A. After the first wash you can style your hair in any manner you desire. Since the Global Keratin Hair Taming System with JUVEXIN does not change the structural integrity of your hair, your hair will hold any style like before the application.

Q. Does the Hair Taming System work on virgin hair?
A. Yes. The Global Keratin Hair Taming System with JUVEXIN will provide excellent results on any hair type. On virgin hair, best results will be achieved after the second or third application.

Q. Can the Hair Taming System be done on any type of damaged hair?
A. Yes, the Global Keratin Hair Taming System with JUVEXIN treatment can be applied on ANY previous chemical treatment (colored, highlighted, relaxed, bleached or virgin hair).

Q. Can you do the Hair Taming System over the Japanese straightening?
A. Yes, the Global Keratin Hair Taming System with JUVEXIN can be applied over any kind of permanent straightening.

Q. Is it best to apply the Hair Taming System before or after coloring?
A. For optimal results, color/highlighting processes should be done before applying the Global Keratin Hair Taming System with JUVEXIN. In addition, both procedures may be done on the same visit. Otherwise, wait 2 weeks after the treatment application to apply color/highlights.

Q. How do I apply the Hair Taming System with Juvexin after color?

A. After you have finished applying the color treatment to your customer’s hair, thoroughly rinse the hair as usual until the water runs clear. Then wash the hair lightly with Global Keratin Clarifying Shampoo to remove the excess color build up. Thoroughly rinse the hair after the Clarifying Shampoo. Apply the Hair Taming System with Juvexin right over the color as you would normally do.

Q. Can the Hair Taming System be done on children?
A. Most pediatricians recommend that children be at least 12 years old before they receive any kind of cosmetic treatments.

Q. Why do I have to wait to wash my hair?
A. We recommend that you wait because it takes 48 hours for the JUVEXIN to form a stronger bond to the hair cortex. If hair is washed right after the treatment, some or most of the Juvexin may wash out and the results of the application will not last as long as desired.

Q. Can I wear a ponytail or tie the hair up?
A. No, during the first 48 hours following the application the hair should not be tied up with any bands or clips.

Q. What should I do if I create a bend in my hair while sleeping?
A. Blow dry the section of hair as soon as possible and/or use a flat iron to re-straighten the hair.

Q. What should I do if my hair gets wet during the first 48 hours?
A. Blow dry the section of hair as soon as possible and/or use a flat iron to re-seal the cuticle.

Q. How long does the Hair Taming System last?
A. The Global Keratin Hair Taming System with JUVEXIN treatment will last about 3-5 months depending on the hair type and maintenance. The system works better on chemically treated hair.

Q. Is the Hair Taming System permanent?

A. No, the Global Keratin Hair Taming System with JUVEXIN application will gradually wash out after 3 – 5 months.

Q. Can I go into the ocean or the pool after receiving the Hair Taming System?

A. Do not go into the ocean or pool during the first 48 hours. After that, you may swim. However, apply Global Keratin Hair Taming System with JUVEXIN Leave-In Conditioner to your hair before you get in the water and rinse well afterward before shampooing.

Q. What shampoo and conditioners do I use after receiving the Hair Taming System?
A. To maintain the results and make the treatment last longer we recommend that you only use Global Keratin Hair Taming System with JUVEXIN shampoos and conditioners.

Q. Can I use styling products during the first 2 days?
A. Styling products can be used after the first shampoo. However, we recommend that you always use the Global Keratin Hair Taming System with JUVEXIN line of product that are specifically designed with JUVEXIN.

Q. Can I get the Hair Taming System done while pregnant or nursing?

A. While there are no known adverse effects, pregnant women and nursing mothers should consult a physician prior to any type of hair treatment.

Q. Is this Hair Taming System good for African American hair type?
A. Yes, this treatment is ideal for African American hair. the Global Keratin Hair Taming System with JUVEXIN can be used to provide softness and frizz free results with out the use of harsh chemicals.

Q. What is the difference between relaxers / Japanese straightening and Global Keratin Hair Taming System with JUVEXIN?
A. Global Keratin Hair Taming System with JUVEXIN is a Keratin based system with straightening capabilities that naturally washes out in 3 to 5 months. It protects and restores the hair without using harsh chemicals. Relaxers and Japanese straightening work on breaking and rearranging the internal bonds of the hair. Once these processes are done, the hair is permanently straightened. The new growth of the Japanese straightening will always be curly, but the previously straightened hair will never revert or blend back.

Flat Irons for Brazilian Keratin Treatments

When performing the Brazilian Keratin Straightening treatment (BKT), the Keratin Complex by Coppola Treatment, the Global Keratin Treatment, or any other Keratin based treatment the straightness of your hair is only as good as the flat iron you are using. We have reviewed a number of flat irons and straightening irons and have found the best flat irons to get your locks silky straight. These flat irons will help to activate the Keratin treatments and create longer lasting results.

What to look for?
Titanium Plates
When straightening your hair with any Keratin treatment your flat iron plates must be made with titanium. Titanium has an unbelievable ability to retain high heat. Most ceramic surfaces will loose heat as soon as you start to iron. The titanium plates will retain the heat once you start straightening. This will result in that beautiful shine on your hair.

450 Degrees or Above
In order to activate the keratin in the treatment the temperature of the flat iron temperature should be approximately 450 degrees. Normally when ironing your hair you honestly don’t need anything above 400 degrees or so but when doing the Keratin treatment it is important to have an iron that can go up 450 degrees.

Best Flat Irons for the Keratin Treatments

Here is our list of the best flat irons to use when performing a keratin treatment.

Babyliss Pro Nano Titanium 1 Inch Flat Iron Straightenerbabyliss nano flat iron,babyliss flat iron 1",babyliss flat   iron

Hot Tools 1 inch Pink Titanium Flat Iron Hair Straightener

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Babyliss Pro Nano Titanium 1 1/4 Inch Flat Iron Straightener

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Babyliss Pro TT Tourmaline Titanium 1 Inch Flat Iron

babyliss flat iron,babyliss white flat iron

NY Times Article: Brazilian Keratin Treatments

This article was featured online in the Fashion & Style Section of The New York Times in  July, 2007:

AFTER 14 years of relentless highlighting, bleaching and chemical straightening, Deborah Epstein, 32, a law student from Forest Hills, Queens, had ruined her unruly brown curls. Dull, brittle and difficult to style, her hair was so fragile a ponytail holder could snap it off. 

Moreover, all it took was a molecule of moisture and her hair frizzed. And no amount of expensive products, deep-conditioning treatments and weekly salon blowouts could tame her mane.

But in April, Ms. Epstein tried the Brazilian Keratin Treatment at the nuBest Salon and Spa in Manhasset, N.Y. The results were so spectacular, she wept.

“I got very emotional,” she said. “It was mind-boggling how beautiful my hair looked: straight, shiny, sleek and more important, healthy. I have no products in my life now. I wash my hair, air-dry it and then the last 10 minutes, I blow it and it’s pin-straight.”

Such a gushing testimonial is not unusual, stylists say. “For a woman who had a thorn bush for hair and now it’s like silk, well, we’re talking revolution,” said Mark Garrison, who offers the treatment at his salon in New York.

Originating in Brazil, where it is usually called escova progressiva (progressive blow-dry), the treatment has been trickling here for a few years but has become widely available only in the last six months.

While it appears that no major American hair or beauty companies are now selling it, a cottage industry of hairdressers has emerged, importing products from Brazil or creating their own formulations.

So far, the brands include Brazilian Keratin Treatment, Brazilian Hair Straightening and Brazilian Blowout. “Right now, it’s blowing everything away,” said Meryle Nemeth, the nuBest stylist who administered Ms. Epstein’s treatment, one of about 500 she’s done since February, when it became available at the salon. “I’ve never seen anything take off like this as far as relaxing hair. Everyone wants it for summer, for affairs, for weddings. I’m talking all ages, 12-year-olds to 70-year-olds.”

Sarah Brown, the beauty editor of Vogue, said the treatment is perfect for those with tumbleweed hair who are trying to simplify their lives. “For people who can’t master a salon blowout at home or go get a weekly blowout, a treatment like this is seriously liberating,” she said.

Technically, it is neither a relaxer nor a straightener, both of which use caustic chemicals to change the texture of the hair. The Japanese straightening method, also known as thermal conditioning, has fallen out of favor because many users reported extensive damage, particularly when the process was repeated. The Brazilian is also different because it can be used on most hair types, even the previously color treated, without causing harm, proponents say.

The multistep treatment takes 1 ½ to 4 hours, and costs $150 to $600, depending on the length and thickness of the hair. A stylist applies a solution made with active keratin, a protein akin to a component of human hair.

Using a 450-degree iron, the hairdresser seals the formula onto the outer layer of the cuticle. The formula adheres to the cuticle’s inherently rough edges. Thus, it is said, it traps moisture, hydrating the hair, and adds a glossy veneer.

The results last six weeks to a few months, depending upon how frequently the hair is washed.

There are risks. There’s the hot iron. And the formula often contains formaldehyde, a known carcinogen that can irritate the eyes and lungs if the fumes are inhaled. A spokeswoman for the Food and Drug Administration, however, said that the agency has no restrictions on the use of formaldehyde in cosmetics.

Uncurliness comes with a caveat. Emily Dougherty, the beauty editor at Elle, warned: “You need to do due diligence and challenge your stylist. Ask questions about where this chemical cocktail is coming from.”

And keep in mind, just because something is called Brazilian doesn’t mean it is always beautiful.

Credits: New York Times, Curls Split! Ringlets Be Gone!
By: ELIZABETH HAYT
Published: July 19, 2007

For more information on Brazilian Keratin Treatments, see our article: Brazilian Keratin Treatments 411.

Brazilian Keratin Treatment FAQ

Still thinking of going for the Brazilian Keratin Treatment? All in all, it’s a toxic treatment in my book, but here are some FAQ’s you might find helpful when considering your options.

Is it approved by the FDA? No. No way. You should really stop reading right now. That sentence sums up the entire article, but if you are still interested, keep reading.

A Brazilian Keratin Treatment (BKT) can be used on every hair type whether natural or chemically enhanced. This includes virgin hair, color-treated hair, Japanese straightened hair, relaxed hair, permed hair, highlighted hair, gray hair. The results will last longer on ‘non-virgin’ (translation: porous/damaged) hair. Sure, so your hair can soak up more of the toxic chemicals. Who wouldn’t want that? Me!

It is not a relaxer, it’s a chemical treatment (with Formaldehyde with a capital “F”) that straightens your hair. Read more about the dangerous risks of a BKT treatment here.

If you are coloring your hair, you should color your hair first, then get the BKT. If you want to color your hair after a BKT, you must wait at least two weeks. Assuming you don’t have any issues from breathing in all of those toxic fumes and have a Doctor’s appointment instead.

If you’re cutting your hair, wait until after the treatment. Sure, why not sit around having more hair straightened to cut it off right after? Great idea.

It can be done on anyone over six years of age. Assuming they know all the risks of getting a chemical treatment that is loaded with potential risks (including cancer) due to the toxic Formaldehyde fumes. I’m sure kids like that…NOT!

While getting the BKT you should wear a mask and keep your eyes closed during the entire blow drying session due to the large amounts of (potentially toxic) Formaldehyde fumes. Great huh? A MASK. Why are you even still reading this?

After the treatment you must wait 4 full days before doing anything to your hair. This includes washing, wetting, using any type of hair products, wearing a ponytail, headband, etc. Nothing can be done to the hair until after 4 days – this will allow the hair to ‘set’. I’m sure you’ll smell nice and Formaldehyde-y by then, people at work will love you. And best of luck taking a shower and not getting your hair wet without tying it up, pulling it back or twisting it.

If for some reason your hair does get wet you must blow dry it immediately. This of course will subject you to more toxic Formaldehyde fumes. Toxic bonus!

After your 4 day ‘sentence’ feel free to treat your hair as you normally would. Wash it, wet it, go swimming, go nuts with the ponytails, whatever floats your boat. At least you’ll be washing off the Formaldehyde.

Your BKT will last anywhere from 2 to 4 months depending on your hair type. Like I mentioned above, it works longer on ‘non-virgin’ hair. But I’ll bet the potential dangers will last way longer than that.

After your BKT make sure you wash with a Sodium Chloride free shampoo. Sure, they’ll smother and cover you in Formaldehyde but stay far away from the Sodium Chloride – that’ll keep you safe…NOT.

The best part? Aside from the fabulous danger your putting yourself in, of course, the entire treatment must be done again after the 2-4 month time frame. No touch ups. The whole entire process. YAY, more Formaldehyde.

I find this You Tube video frightening…and I’m sure the stylist doesn’t know that she should be wearing a mask as well.

Still thinking of getting a Brazilian Keratin Treatment? Me neither.

-CurlyBelle

Brazilian Keratin Treatment 411

A Brazilian Keratin hair treatment (BKT), also known as “escova progressiva”, is a considerably costly salon procedure that promises to transform frizzy, dull, dry hair into silky smooth, shiny strands that last for up to 4 months. Sound too good to be true? It is. Unless you like wearing a gas mask at the salon.

Wildly popular in all the blogs and a hot topic in those social networking forums I love to hangout in, everyone seems to be thinking about getting one. Wait! I type. Before you call your stylist to book your salon appointment, make sure you have all the info you need to make your choice. Silky hair is good, but with a Brazilian Keratin Treatment you might be getting more than you planned.

What you and your stylist may not know is that the active ingredient in these BKT “wonder” treatments is formaldehyde, which is a dangerous chemical, especially if you breathe it in. Hence the protective equipment – face masks, gloves, ventilation fans – as a safety precaution when giving or getting a treatment. Is straight hair worth wearing a gas mask? Now THAT’S something to consider.

According to Allure Magazine (we love them!) “some of the most popular BKT treatments contain at least ten times more formaldehyde than the .2 percent considered safe by the Cosmetic Ingredient Review Expert Panel. The FDA doesn’t currently regulate cosmetics, but they are investigating the safety of escova progressiva treatments.” Now, I’m no expert, and I have considered a BKT when I originally heard about them, but ten times more formaldehyde really sounds like a bad idea. Very bad. There’s no way that’s good for you.

The best, or I should say worst part about the Allure Magazine expose? I’ll loosely paraphrase here, but the gist is: “Keratin has nothing to do with straightening. Nada. There is nothing in Keratin that will change the structure of the hair, it’s the formaldehyde that makes the treatment work. Keratin is window dressing and provides a good marketing story.” Sounds like a sham to me. And really, who wants that kind of toxic treatment?

I’ll opt for my own straightening treatment – a super smoothing shampoo and conditioner combo, followed by a silky straightening lotion, a great flat iron and a strong thermal protectant. And maybe a trip to Brazil!

-CurlyBelle

Credits: Allure Magazine

For more info, check out this article: Brazilian Keratin Treatment FAQ’s.

Thinking of Getting a Keratin Hair Treatment?

You’ve heard all about these Keratin Treatments and seriously want one. Ok, maybe you’re not 100% sure what it is, but it’s getting so much buzz, you think you should want one too! You’re never one to be left out, but hmmm… what is it? How does it work? What will happen when I go to my salon and sit in the chair? We get asked about Keratin Hair Treatments all the time, and there seem to be plenty of treatments to choose from, so do your homework carefully if you are thinking of keratin treatment like this for your hair.

As firm believers in helping you do your hair homework before undergoing any process that will change your hair dramatically, we surfed around and found this video so you can see what really happens. We are very wary of any chemical treatment that has a potential to be damaging to your delicate strands. Most Brazilian treatments (BKT) contain as much as 2% formaldehyde. Yes formaldehyde, and many treatments can contain higher percentages than that. For more info, read our article Brazilian Keratin Treatment 411.

Bonus points: It looks like this video features the Babyliss Nano Titanium Flat Iron. This iron is also featured on our list of Best Flat Irons of 2007, kudos Babyliss – we know this iron works well without a harsh chemical treatment.

Your hair homework starts now with Nina’s Goleshlee Cocochoco Keratin Hair Treatment Class, just click below.

For more info, check out this article: Brazilian Keratin Treatment FAQ’s.

-StraightBelle