Rejuvenol Brazilian Keratin Treatment with Collagen

What is Rejuvenol Brazilian Keratin Treatment and does it work? Yes yes yes! Rejuvenol is a brazilian keratin based temporary straightening treatment that will keep your locks sleek and shiny for up to 5 months. It is very similar to the Keratin Complex by Coppola and the Global Keratin with Juvexin. The big difference? Rejuvenol has many more straightening options for the stylist or the at home professional. Rejuvenol has an original formula but also has a formaldehyde free version, a 1 hr treatment, and a 24 hr treatment. What is a 1 hr treatment? You only have to keep it in your hair for 1 hr and then you can rinse it out. Yay! Much better than the 72 hours you have to wait for Keratin Complex and Global Keratin. That is definitely revolutionary.

We posed a few much needed questions to the people at Rejuvenol and got some fantastic answers! Read on.

Q: Can you do the Rejuvenol Brazilian Keratin Treatment over Japanese straightening?
A: Yes, you can do the treatment over any kind of straightening.

Q: Is the Rejuvenol Brazilian Keratin Treatment a relaxer?
A: Yes, it is a treatment based of Keratin that naturally relaxes your hair.

Q: Can you do the Rejuvenol Brazilian Keratin Treatment after coloring?
A: Yes. For better results we recommend doing the treatment after coloring your hair.

Q: Can you do the Rejuvenol Brazilian Keratin Treatment on top of relaxed hair?
A: Yes, you can do the treatment over any previously relaxed hair.

Q: Can you do the Rejuvenol Brazilian Keratin Treatment on previously chemically treated hair?
A: Yes, you can do the treatment over any chemical treatment.

Q: Can you do the Rejuvenol Brazilian Keratin Treatment on highlighted hair?
A: Yes, we recommend to wait at least 2 weeks before or after the treatment

Q: Can you do the Rejuvenol Brazilian Keratin Treatment on virgin hair?
A: Yes, but it won’t last as long as previously colored or chemically treated hair.

Q: Can you do the Rejuvenol Brazilian Keratin Treatment on children, if yes, what age?
A: Yes, we recommend on children 12 and over.

Q: Can I color my hair & do the treatment?
A: Yes, we recommend you color the hair first, wait at least 1 week then do the treatment.

Q: Can I color my hair after the treatment, and when?
A: Yes, we recommend to do so only 2 weeks after you have the treatment.

Q: Can I wash my hair after the treatment and when?
A: Yes, buy only 4 whole days after you have done the treatment.

Q: Can I wear a ponytail or tie my hair?
A: No. Only 4 days after the treatment.

Q: What should i do if my hair gets wet during the first 4 days?
A: Blow dry immediately. Do not use a flat iron.

Q: Can I go into pool or ocean after the treatment?
A: Yes, however rinse hair with fresh water afterwards.

Q: How long will the treatment stay on my hair?
A: 2 months on virgin hair, 4 – 5 months on any other type of hair.

Q: What shampoo can I use after doing the treatment?
A: We recommend the Rejuvenol shampoo because it does not contain Sodium Chloride & it also has Keratin and Collagen.

Q: Do I have to do touch-ups on my next visit or the whole head?
A: You can do the whole head or partials.

Q: When should I have the treatment done again?
A: 3 months or as needed.

Q: Can I do the treatment every month?
A: Yes

Q: Should I cut my hair before the treatment?
A: We recommend cutting your hair afterwards, so this way you can trip the dead ends at the end of the treatment.

Q: Can I use hair spray, gel mousse, or any other hair products on my hair during the 4 day period?
A: Yes, products that contain no sodium chloride.

Q: If I get any ridges in my hair when I sleep, what should I do?
A: Use a blow dryer to straighten the ridge in your hair.

Q: Can I do the treatment while pregnant or nursing?
A: No, it is not recommended.

Q: Can an infant be present while the treatment is being done?
A: No, the smell might irritate the child

Q: Can I use this product on high-lift hair?
A: Yes, lower the flat iron temperature to 325 – 350 degrees and test a strand first.

Global Keratin Juvexin Uncovered

Global Keratin,Global Keratin treatment,global keratin hair,global keratin products

There is so much talk about Global Keratin treatments for straightening. It is almost like a miracle drug that helps take the frizz and curls out of your hair for up to 5 months! We know all of you have questions on various keratin treatments and have decided to profile the Global Keratin with Juvexin today.

The Global Keratin Treatment with Juvexin is formulated to straighten the hair and leave it shiny, silky and manageable. The Global Keratin treatment is specifically formulated as a revitalizing and rejuvenating Keratin treatment that eliminates frizz and curls (similar to the Brazilian Treatment). Global Keratin includes Juvexin. What is Juvexin you ask? It is a naturally derived protein similar to the structure of hair, which bonds to the surface and penetrates strands. Sounds Great!

So what is the deal with Formaldehyde and Global Keratin treatments? I know many of you are concerned with putting Formaldehyde in your hair. I found that Global Keratin has 3 different versions of their treatment according to your hair type which is genius!

  • Wavy Hair, Formaldehyde Free!!
  • Curly Hair, 2% Formaldehyde
  • Coarse, Extremely Curly Hair, 4% Formaldehyde

The Global Keratin also comes in Strawberry, Chocolate, and Acai. Just different scents. How fun! We posed some questions to Global Keratin and found out much more about the treatment. Read on.

Q. What is JUVEXIN?
A. JUVEXIN is the ONLY keratin compound scientifically proven to protect and restore hair back to its youthful state.

Q. Why is JUVEXIN different than other keratins?
A. Other products in the market today are made with hydrolyzed or over processed keratin where the long chains of amino acids are broken and the capability of the protein to bind to the hairs natural keratin is destroyed.

Q. Is this a relaxer?
A. No. Global Keratin’s Hair Taming System with JUVEXIN is a system that restores hair to its pristine condition. It does not change the genetic make up of hair. Rather, it makes hair more manageable, easy to style and frizz-free.

Q. Do I always have to wear my hair straight or can I style my hair?
A. After the first wash you can style your hair in any manner you desire. Since the Global Keratin Hair Taming System with JUVEXIN does not change the structural integrity of your hair, your hair will hold any style like before the application.

Q. Does the Hair Taming System work on virgin hair?
A. Yes. The Global Keratin Hair Taming System with JUVEXIN will provide excellent results on any hair type. On virgin hair, best results will be achieved after the second or third application.

Q. Can the Hair Taming System be done on any type of damaged hair?
A. Yes, the Global Keratin Hair Taming System with JUVEXIN treatment can be applied on ANY previous chemical treatment (colored, highlighted, relaxed, bleached or virgin hair).

Q. Can you do the Hair Taming System over the Japanese straightening?
A. Yes, the Global Keratin Hair Taming System with JUVEXIN can be applied over any kind of permanent straightening.

Q. Is it best to apply the Hair Taming System before or after coloring?
A. For optimal results, color/highlighting processes should be done before applying the Global Keratin Hair Taming System with JUVEXIN. In addition, both procedures may be done on the same visit. Otherwise, wait 2 weeks after the treatment application to apply color/highlights.

Q. How do I apply the Hair Taming System with Juvexin after color?

A. After you have finished applying the color treatment to your customer’s hair, thoroughly rinse the hair as usual until the water runs clear. Then wash the hair lightly with Global Keratin Clarifying Shampoo to remove the excess color build up. Thoroughly rinse the hair after the Clarifying Shampoo. Apply the Hair Taming System with Juvexin right over the color as you would normally do.

Q. Can the Hair Taming System be done on children?
A. Most pediatricians recommend that children be at least 12 years old before they receive any kind of cosmetic treatments.

Q. Why do I have to wait to wash my hair?
A. We recommend that you wait because it takes 48 hours for the JUVEXIN to form a stronger bond to the hair cortex. If hair is washed right after the treatment, some or most of the Juvexin may wash out and the results of the application will not last as long as desired.

Q. Can I wear a ponytail or tie the hair up?
A. No, during the first 48 hours following the application the hair should not be tied up with any bands or clips.

Q. What should I do if I create a bend in my hair while sleeping?
A. Blow dry the section of hair as soon as possible and/or use a flat iron to re-straighten the hair.

Q. What should I do if my hair gets wet during the first 48 hours?
A. Blow dry the section of hair as soon as possible and/or use a flat iron to re-seal the cuticle.

Q. How long does the Hair Taming System last?
A. The Global Keratin Hair Taming System with JUVEXIN treatment will last about 3-5 months depending on the hair type and maintenance. The system works better on chemically treated hair.

Q. Is the Hair Taming System permanent?

A. No, the Global Keratin Hair Taming System with JUVEXIN application will gradually wash out after 3 – 5 months.

Q. Can I go into the ocean or the pool after receiving the Hair Taming System?

A. Do not go into the ocean or pool during the first 48 hours. After that, you may swim. However, apply Global Keratin Hair Taming System with JUVEXIN Leave-In Conditioner to your hair before you get in the water and rinse well afterward before shampooing.

Q. What shampoo and conditioners do I use after receiving the Hair Taming System?
A. To maintain the results and make the treatment last longer we recommend that you only use Global Keratin Hair Taming System with JUVEXIN shampoos and conditioners.

Q. Can I use styling products during the first 2 days?
A. Styling products can be used after the first shampoo. However, we recommend that you always use the Global Keratin Hair Taming System with JUVEXIN line of product that are specifically designed with JUVEXIN.

Q. Can I get the Hair Taming System done while pregnant or nursing?

A. While there are no known adverse effects, pregnant women and nursing mothers should consult a physician prior to any type of hair treatment.

Q. Is this Hair Taming System good for African American hair type?
A. Yes, this treatment is ideal for African American hair. the Global Keratin Hair Taming System with JUVEXIN can be used to provide softness and frizz free results with out the use of harsh chemicals.

Q. What is the difference between relaxers / Japanese straightening and Global Keratin Hair Taming System with JUVEXIN?
A. Global Keratin Hair Taming System with JUVEXIN is a Keratin based system with straightening capabilities that naturally washes out in 3 to 5 months. It protects and restores the hair without using harsh chemicals. Relaxers and Japanese straightening work on breaking and rearranging the internal bonds of the hair. Once these processes are done, the hair is permanently straightened. The new growth of the Japanese straightening will always be curly, but the previously straightened hair will never revert or blend back.

Flat Irons for Brazilian Keratin Treatments

When performing the Brazilian Keratin Straightening treatment (BKT), the Keratin Complex by Coppola Treatment, the Global Keratin Treatment, or any other Keratin based treatment the straightness of your hair is only as good as the flat iron you are using. We have reviewed a number of flat irons and straightening irons and have found the best flat irons to get your locks silky straight. These flat irons will help to activate the Keratin treatments and create longer lasting results.

What to look for?
Titanium Plates
When straightening your hair with any Keratin treatment your flat iron plates must be made with titanium. Titanium has an unbelievable ability to retain high heat. Most ceramic surfaces will loose heat as soon as you start to iron. The titanium plates will retain the heat once you start straightening. This will result in that beautiful shine on your hair.

450 Degrees or Above
In order to activate the keratin in the treatment the temperature of the flat iron temperature should be approximately 450 degrees. Normally when ironing your hair you honestly don’t need anything above 400 degrees or so but when doing the Keratin treatment it is important to have an iron that can go up 450 degrees.

Best Flat Irons for the Keratin Treatments

Here is our list of the best flat irons to use when performing a keratin treatment.

Babyliss Pro Nano Titanium 1 Inch Flat Iron Straightenerbabyliss nano flat iron,babyliss flat iron 1",babyliss flat   iron

Hot Tools 1 inch Pink Titanium Flat Iron Hair Straightener

hot tools flat iron,hot tools pink flat iron

Babyliss Pro Nano Titanium 1 1/4 Inch Flat Iron Straightener

babyliss flat iron,babyliss nano flat iron

Babyliss Pro TT Tourmaline Titanium 1 Inch Flat Iron

babyliss flat iron,babyliss white flat iron

20% Off All Keratin Complex by Coppola Haircare!

keratin complex,keratin complex coppola,keratin treatment,brazilian treatment,keratin hair treatment,keratin treatmentsAre you looking for the perfect shampoo, conditioner, or treatment that will transform your curly locks into soft silky straight hair? Think Brazilian straightening treatments without the bad chemicals. Look no further Keratin Complex by Coppola is your answer! Keratin Complex by Coppola is the TOP straightening system as rated by Beauty Editors and Bloggers! On the Oprah show they have talked about the benefits of Keratin based straightening systems!

For a limited time take 20% off all Keratin Complex by Coppola Shampoos, Conditioners, and Treatments! Shampoos start as low $14.36 after the 20% discount!

See the results for yourself with these incredible Before & After Shots!

keratin complex,keratin complex coppola,keratin treatment,brazilian treatment,keratin hair treatment,keratin treatmentsKeratin Complex by Coppola is a revolutionary smoothing system which infuses Keratin deep into the hair cuticle, eliminating up to 95% of frizz and curl, leaving the hair smooth, shiny and luxurious. Keratin Complex Natural Smoothing Therapy encases the hair follicle with a keratinous bond to promote healing, block the effects of humidity, and create beautiful straight hair.

Brazilian Hair Straightening On Sale in Beverly Hills!

tombrophyCome Celebrate N’ Get It Straight!

Tom Brophy Salon in Beverly Hills is Offering an Exciting Mother’s Day Promo of $100 Off a Full Brazilian Hair Straightening Treatment.

Just in time for summer, Tom Brophy Salon offers all women (mothers and daughters alike) desiring smoother, straighter locks a great reason to show off their beautiful tresses. For one month–between April 10,2009 and Mother’s Day May 10, 2009–the salon announces it will offer $100 off a full Brazilian hair straightening service*, which requires a complimentary pre-consultation. When booking the appointment, clients should mention “Mother’s Day Promo” to receive the $100 off.

“We wanted to get the word out about this exciting new treatment available to women who desire straighter hair but want a gentle process that doesn’t damage their hair or expose them to noxious fumes,” states Tom Brophy, master stylist and owner of the Tom Brophy Salon in Beverly Hills. “The Brazilian straightener is an amazing treatment that leaves hair feeling super soft, smooth and shiny, great for people who don’t want to spend a lot of time straightening their hair every day using various styling products.” 

About the Treatment

The formaldehyde-free Brazilian Straightener starts with a relaxing, deep cleansing shampoo that removes oils and prepares the hair to absorb the straightener, which is followed by a blow dry and flat ironing. The hair is rinsed and then blown out one final time. This revolutionary treatment is suitable for all hair types. The result is shiny, straight hair.  The treatment regularly costs $450 and requires consultation in advance, and costs less for a partial straightening. It takes approximately two hours and may last up to 4 months depending on how often the hair is shampooed. 

Why a Pre-Consultation is Required

The pre-consultation is required in order to evaluate if there is already significant pre-existing chemical damage to the hair, which the candidate may not be aware of. In cases of significant pre-existing chemical damage, the salon may advocate a different route. In cases of partial straightening, which are not eligible for the $100 off, the salon will customize the quote.

The Tom Brophy Salon focuses on sophisticated cuts and color services that work well over a period of time, in addition to offering high quality service to its clients. The salon’s menu of services includes: blow outs, updo styling, healthy scalp treatment, collagen hair therapy treatment, scalp cleansing massage, color (tint and highlights), color gloss, color correction, permanent wave, relaxer, and straight perm/retexturizer. 

The Tom Brophy Salon is located at 9681 Wilshire Blvd. in Beverly Hills. For more information about the salon or Tom Brophy, call the salon at 310.858.8780 or visit www.tombrophyhair.com.

  • partial Brazilian hair straightenings not included in this promotion.

NY Times Article: Brazilian Keratin Treatments

This article was featured online in the Fashion & Style Section of The New York Times in  July, 2007:

AFTER 14 years of relentless highlighting, bleaching and chemical straightening, Deborah Epstein, 32, a law student from Forest Hills, Queens, had ruined her unruly brown curls. Dull, brittle and difficult to style, her hair was so fragile a ponytail holder could snap it off. 

Moreover, all it took was a molecule of moisture and her hair frizzed. And no amount of expensive products, deep-conditioning treatments and weekly salon blowouts could tame her mane.

But in April, Ms. Epstein tried the Brazilian Keratin Treatment at the nuBest Salon and Spa in Manhasset, N.Y. The results were so spectacular, she wept.

“I got very emotional,” she said. “It was mind-boggling how beautiful my hair looked: straight, shiny, sleek and more important, healthy. I have no products in my life now. I wash my hair, air-dry it and then the last 10 minutes, I blow it and it’s pin-straight.”

Such a gushing testimonial is not unusual, stylists say. “For a woman who had a thorn bush for hair and now it’s like silk, well, we’re talking revolution,” said Mark Garrison, who offers the treatment at his salon in New York.

Originating in Brazil, where it is usually called escova progressiva (progressive blow-dry), the treatment has been trickling here for a few years but has become widely available only in the last six months.

While it appears that no major American hair or beauty companies are now selling it, a cottage industry of hairdressers has emerged, importing products from Brazil or creating their own formulations.

So far, the brands include Brazilian Keratin Treatment, Brazilian Hair Straightening and Brazilian Blowout. “Right now, it’s blowing everything away,” said Meryle Nemeth, the nuBest stylist who administered Ms. Epstein’s treatment, one of about 500 she’s done since February, when it became available at the salon. “I’ve never seen anything take off like this as far as relaxing hair. Everyone wants it for summer, for affairs, for weddings. I’m talking all ages, 12-year-olds to 70-year-olds.”

Sarah Brown, the beauty editor of Vogue, said the treatment is perfect for those with tumbleweed hair who are trying to simplify their lives. “For people who can’t master a salon blowout at home or go get a weekly blowout, a treatment like this is seriously liberating,” she said.

Technically, it is neither a relaxer nor a straightener, both of which use caustic chemicals to change the texture of the hair. The Japanese straightening method, also known as thermal conditioning, has fallen out of favor because many users reported extensive damage, particularly when the process was repeated. The Brazilian is also different because it can be used on most hair types, even the previously color treated, without causing harm, proponents say.

The multistep treatment takes 1 ½ to 4 hours, and costs $150 to $600, depending on the length and thickness of the hair. A stylist applies a solution made with active keratin, a protein akin to a component of human hair.

Using a 450-degree iron, the hairdresser seals the formula onto the outer layer of the cuticle. The formula adheres to the cuticle’s inherently rough edges. Thus, it is said, it traps moisture, hydrating the hair, and adds a glossy veneer.

The results last six weeks to a few months, depending upon how frequently the hair is washed.

There are risks. There’s the hot iron. And the formula often contains formaldehyde, a known carcinogen that can irritate the eyes and lungs if the fumes are inhaled. A spokeswoman for the Food and Drug Administration, however, said that the agency has no restrictions on the use of formaldehyde in cosmetics.

Uncurliness comes with a caveat. Emily Dougherty, the beauty editor at Elle, warned: “You need to do due diligence and challenge your stylist. Ask questions about where this chemical cocktail is coming from.”

And keep in mind, just because something is called Brazilian doesn’t mean it is always beautiful.

Credits: New York Times, Curls Split! Ringlets Be Gone!
By: ELIZABETH HAYT
Published: July 19, 2007

For more information on Brazilian Keratin Treatments, see our article: Brazilian Keratin Treatments 411.

Highlights – Hair Happenings Around the Web

Want to keep up with the latest buzz on all the hair happenings around the web? Yep, we thought so! Don’t miss these top “must-read” posts from our Beauty Blog Network of experts, they tell it like it IS!

Beauty Blogging Junkie tries out a Keratin treatment, gloss, and blowout at the Hiro Haraguchi Salon – and loves it.

Beauty and Fashion Tech reviews the Remington Style and Shine Hair Dryer with new conditioning technology.

Mischo Beauty loves Ted Gibson’s “Glimmering Gold” shampoo and conditioner in her weekly “Beautiful hair needs an expert” post.

Lipstick, Powder ‘n Paint tells us how to keep our coloured hair looking bright and shiny. Check out these products For coloured hair.

Dandruff. Yuk. Don’t worry, Lipstick, Powder ‘n Paint has dandruff solutions that work.

Styles from Fashion Week: Bionic Beauty covers Oscar Blandi’s creations.

Toya shares her hair-washing routine.

And just in case you missed it:

StyleBell uncovers What to Expect with Hair Extensions.

Brazilian Keratin Treatment FAQ

Still thinking of going for the Brazilian Keratin Treatment? All in all, it’s a toxic treatment in my book, but here are some FAQ’s you might find helpful when considering your options.

Is it approved by the FDA? No. No way. You should really stop reading right now. That sentence sums up the entire article, but if you are still interested, keep reading.

A Brazilian Keratin Treatment (BKT) can be used on every hair type whether natural or chemically enhanced. This includes virgin hair, color-treated hair, Japanese straightened hair, relaxed hair, permed hair, highlighted hair, gray hair. The results will last longer on ‘non-virgin’ (translation: porous/damaged) hair. Sure, so your hair can soak up more of the toxic chemicals. Who wouldn’t want that? Me!

It is not a relaxer, it’s a chemical treatment (with Formaldehyde with a capital “F”) that straightens your hair. Read more about the dangerous risks of a BKT treatment here.

If you are coloring your hair, you should color your hair first, then get the BKT. If you want to color your hair after a BKT, you must wait at least two weeks. Assuming you don’t have any issues from breathing in all of those toxic fumes and have a Doctor’s appointment instead.

If you’re cutting your hair, wait until after the treatment. Sure, why not sit around having more hair straightened to cut it off right after? Great idea.

It can be done on anyone over six years of age. Assuming they know all the risks of getting a chemical treatment that is loaded with potential risks (including cancer) due to the toxic Formaldehyde fumes. I’m sure kids like that…NOT!

While getting the BKT you should wear a mask and keep your eyes closed during the entire blow drying session due to the large amounts of (potentially toxic) Formaldehyde fumes. Great huh? A MASK. Why are you even still reading this?

After the treatment you must wait 4 full days before doing anything to your hair. This includes washing, wetting, using any type of hair products, wearing a ponytail, headband, etc. Nothing can be done to the hair until after 4 days – this will allow the hair to ‘set’. I’m sure you’ll smell nice and Formaldehyde-y by then, people at work will love you. And best of luck taking a shower and not getting your hair wet without tying it up, pulling it back or twisting it.

If for some reason your hair does get wet you must blow dry it immediately. This of course will subject you to more toxic Formaldehyde fumes. Toxic bonus!

After your 4 day ‘sentence’ feel free to treat your hair as you normally would. Wash it, wet it, go swimming, go nuts with the ponytails, whatever floats your boat. At least you’ll be washing off the Formaldehyde.

Your BKT will last anywhere from 2 to 4 months depending on your hair type. Like I mentioned above, it works longer on ‘non-virgin’ hair. But I’ll bet the potential dangers will last way longer than that.

After your BKT make sure you wash with a Sodium Chloride free shampoo. Sure, they’ll smother and cover you in Formaldehyde but stay far away from the Sodium Chloride – that’ll keep you safe…NOT.

The best part? Aside from the fabulous danger your putting yourself in, of course, the entire treatment must be done again after the 2-4 month time frame. No touch ups. The whole entire process. YAY, more Formaldehyde.

I find this You Tube video frightening…and I’m sure the stylist doesn’t know that she should be wearing a mask as well.

Still thinking of getting a Brazilian Keratin Treatment? Me neither.

-CurlyBelle