StyleBell 10% Off Sale!

StyleBell is offering 10% Off all Orders over $50 plus FREE shipping over $50!

StyleBell has a strong commitment to the community and would like to honor the men and women who have served and currently serve to protect us. In honor of Memorial Day StyleBell is offering 10% off all orders over $50 plus free shipping over $50! Use Coupon Code MEMORIAL. Limited time only so act fast! This is an StyleBell exclusive so tell your friends! Buy Now!

Japanese, Brazilian, Keratin Straightening Do’s and Don’ts

This week, I’m going to get my hair Japanese straightened.

It’s kind of a big deal. It works phenomenally – I won’t have a single curly hair left!

But my hair will be more sensitive to a lot of factors, and that’s something I need to give serious consideration to.

Award-winning colorist, Mia, has done her research and she wants to share color tips for chemically straightened hair.

“I get clients coming in all the time asking if they can color their chemically straightened hair. There are so many new straightening techniques out there that it can sometimes get confusing. So I’ve done my own sleuthing and compiled a list of a variety of treatments and the do’s and don’ts regarding coloring.”

Thermal Reconditioning/Japanese Straightening
Thermal reconditioning (also known as TR, Magic Straight, Ionic Perm, Bioionic Straightening, Yuko System, Liscio, Japanese Straightening, Japanese Straight Perm, Straight Perm and Rebonding) is a Hair Straightening procedure uses heat to change the shape of the hair. After the cuticle is broken down with chemicals, locks are ironed straight with a hot iron. A neutralization process then closes the cuticle, causing hair to stay straight. For women who spend hours each week blow-drying their hair into submission and dodging raindrops like bullets, thermal reconditioning is worth the time and money.

This hair straightening technique will normally last from five months to a year. It all depends on the rate of growth of your hair. Since new hair will grow to its normal characteristics, you will need to only touch up the new hair.

Afterward, you will be able to use standard good quality shampoos and hair conditioners. The treatment is pretty much permanent, until the hair grows out. You will want to protect your hair from ultraviolet rays, (intense sunshine); so applying hair products with UV protection like the Maijan Pure Organic Argan Oil is recommended. Lastly, you will need to wait at least four to six weeks before coloring your hair.

Keratin Treatment
Whether it is called Brazilian keratin treatment, Coppola keratin straightening, Keratin Complex treatment, Liquid keratin, and Global keratin, etc., the primary product used in this conditioning treatment is keratin. Keratin is a tough protein found in skin, hair and, nails. The chemical aldehyde, a derivative of formaldehyde, assists the keratin infusion into the hair.

Unlike the thermal reconditioning system (Japanese straightening) which thermally and chemically restructures the hair bonds to create permanent stick straight hair, the keratin procedures recondition the hair preventing frizz while allowing it to wave, curl, or be flat ironed straight. Hair gradually returns to its original state without the awkward growing out stage inherent to the Brazilian hair straightening. This advantage becomes its disadvantage; the treatment is not permanent and lasts anywhere from eight weeks to four months.

You need to wait two-three weeks before and after you do any other chemical treatments including coloring. For best results always do the coloring before Keratin treatment. After treatment the Keratin coat your hair like a thin layer of film and colorants might not penetrate the hair they way it should.

Ionic Hair Retexturizing (IHR)
Ionic Hair Retexturizing is the latest Japanese hair straightening technique, which locks in moisture and nutrients during the ironing process, to improve the condition as well as straighten the hair. It works best on non-chemically treated hair. Treatment lasts up to 6 months depending on the growth rate of your hair.

Always remember the healthiest hair usually has the fewest chemicals applied. Having both straightening and coloring may not be the best option for everyone. Being able to work with healthy, shiny hair will allow Mia to give her clients the very best results.

By Aly Walansky

Enjoy the Season: Shades of Summer Color

hair color trend,summer hair color,color trendSummer is finally here. I know because I’m currently sitting outdoors with no jacket and an iced coffee. Being that it was freezing just two weeks ago in New York City, this is sweet reward, indeed.

But the coming of sunshine means we have to get our hair in order. Once we achieve that summer cut, color is next. And according to stylist Jet Rhys (, color will be a big part of sunny weather.

Jet says if you are looking for an instant way to add oomph to your look, coloring your hair blonde on blonde is one of the beauty buzzwords that first comes to mind.

Blonde on blonde can enhance the face, add dimension and shine, and when done correctly, the effect is, well…heavenly. But highlighting isn’t the only option.

The 411 on Coloring Processes

Jet says to talk to your colorist to determine which of these techniques is best for you.

Highlights: Add light to the hair; best in shades of Vanilla and Gold. This technique adds brighter dimension to hair color and gives that extra Pop to your look!

Shine Lights: Instantly adds color to your skin. Used to make hair dimensional and breaks up an over lightened head of hair giving you that Superstar Shine.

Slicing: Using small sections of the hair with the closest application to the hair of all highlighting techniques. Adds Drama to your Blonde!

Baliage: Hair color or lightener is “hand painted” freestyle onto select strands of hair; a great way to personalize your color and pairs amazingly with textured or wavy hair.

Ribbons: Using medium sections of hair that are lightened randomly to create a Fabulously Fierce Highlighted Look. This can be achieved through foiling or Baliage.

Good luck! And please feel free to send in any comments or color questions!

By Aly Walansky

Liquid Keratin On Sale

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Have you ever wanted sleek and straight hair but don’t want to pay the $$$ at the salon to get this done? Keratin straightening treatments like Coppola Keratin Complex and Global Keratin in the salon can go up to $700 for one straightening treatment. Liquid Keratin is an at home straightening treatment that can give you salon results in the comfort of your home.

Today only get the entire Liquid Keratin 30 Day Straight-Smooth-Strong & Long Treatment Starter Kit for only $55! That is a 20% savings!

Liquid Keratin 30 Day Straight-Smooth-Strong & Long Treatment Starter Kit is your answer to sleek and straight hair all in one kit! The unique Liquid Keratin formulas drench the hair with both keratin proteins and keratin peptides to allow the formation to bond to the hair inside and out, while adding keratin protein and nourishment that is naturally missing in your hair. The result is smoother, stronger, softer more manageable hair.

The Liquid Keratin Starter Kit includes:
– Liquid Keratin 30-day Straight, Smooth, Strong & Long Treatment (4.2 oz)
– Liquid Keratin Infusing Healthy Hair De-Frizz Shampoo (1.7 oz)
– Liquid Keratin Infusing Deep De-Frizz Conditioner (1.7 oz)
– Liquid Keratin Filling Leave-in Conditioner (1.7 oz)

Liquid Keratin is the first safe at home alternative to expensive salon treatments providing amazing results of healthier, longer, softer, shinier hair with 100% less frizz without the use of Formaldehyde and other harmful chemical ingredients. One application can last up to 30 days.
Today Only $55 Plus Free Shipping!

Steal Kimora’s Red Carpet Waves

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For the April/May 2010 issue of Los Angeles Confidential Magazine, celebrity hairdresser Marcia Hamilton created soft, romantic waves for cover model Kimora Lee Simmons.

The look, as always with Kimora, was super hot. Want to steal the look? Check out this how to, and have it in five easy steps.

Step 1: Start out by spraying a volumizer from foot to ends, then brush product evenly throughout the hair.

Step 2: Take small sections of hair, starting from the bottom of the head. Blow-dry each section using a medium round bristle brush.

Step 3: Next set the hair with using the 1.33 Inch White Sands Curling Iron. Pin each curl at the base then spray with a medium hold thermal hairspray for added hold and shine. Let the curls sit for a few minutes.

Step 4: Unpin the curls then brush out while head is suspended upside down. This position creates added volume at the root.

Step 5: Flip head back and shake the curls into place for a soft tussled look. Finish with a light mist hairspray.

Romantic curls are HOT for summer, and Kimora’s are no exception. Wear yours with your favorite Grecian sandals and flowing dress – you’ll be stopping ships in no time at all.

Justin Beiber Hair Only 5 Min

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Justin Bieber has told everyone that it only takes 5 minutes to do his hair! Justin, the new tween and teen craze states “I spend five minutes on it. I use shampoo, conditioner – basically whatever is in the hotel – and blowdry. I cut it every time I have a TV appearance, or when my mum says it’s too long,”

Justin Bieber also says he does not want to be defined by his hair. He says “Your hair doesn’t make you who you are. It’s part of my image, it’s not who I am.” Don’t we all love Justin!

Global Keratin Juvexin Uncovered

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There is so much talk about Global Keratin treatments for straightening. It is almost like a miracle drug that helps take the frizz and curls out of your hair for up to 5 months! We know all of you have questions on various keratin treatments and have decided to profile the Global Keratin with Juvexin today.

The Global Keratin Treatment with Juvexin is formulated to straighten the hair and leave it shiny, silky and manageable. The Global Keratin treatment is specifically formulated as a revitalizing and rejuvenating Keratin treatment that eliminates frizz and curls (similar to the Brazilian Treatment). Global Keratin includes Juvexin. What is Juvexin you ask? It is a naturally derived protein similar to the structure of hair, which bonds to the surface and penetrates strands. Sounds Great!

So what is the deal with Formaldehyde and Global Keratin treatments? I know many of you are concerned with putting Formaldehyde in your hair. I found that Global Keratin has 3 different versions of their treatment according to your hair type which is genius!

  • Wavy Hair, Formaldehyde Free!!
  • Curly Hair, 2% Formaldehyde
  • Coarse, Extremely Curly Hair, 4% Formaldehyde

The Global Keratin also comes in Strawberry, Chocolate, and Acai. Just different scents. How fun! We posed some questions to Global Keratin and found out much more about the treatment. Read on.

Q. What is JUVEXIN?
A. JUVEXIN is the ONLY keratin compound scientifically proven to protect and restore hair back to its youthful state.

Q. Why is JUVEXIN different than other keratins?
A. Other products in the market today are made with hydrolyzed or over processed keratin where the long chains of amino acids are broken and the capability of the protein to bind to the hairs natural keratin is destroyed.

Q. Is this a relaxer?
A. No. Global Keratin’s Hair Taming System with JUVEXIN is a system that restores hair to its pristine condition. It does not change the genetic make up of hair. Rather, it makes hair more manageable, easy to style and frizz-free.

Q. Do I always have to wear my hair straight or can I style my hair?
A. After the first wash you can style your hair in any manner you desire. Since the Global Keratin Hair Taming System with JUVEXIN does not change the structural integrity of your hair, your hair will hold any style like before the application.

Q. Does the Hair Taming System work on virgin hair?
A. Yes. The Global Keratin Hair Taming System with JUVEXIN will provide excellent results on any hair type. On virgin hair, best results will be achieved after the second or third application.

Q. Can the Hair Taming System be done on any type of damaged hair?
A. Yes, the Global Keratin Hair Taming System with JUVEXIN treatment can be applied on ANY previous chemical treatment (colored, highlighted, relaxed, bleached or virgin hair).

Q. Can you do the Hair Taming System over the Japanese straightening?
A. Yes, the Global Keratin Hair Taming System with JUVEXIN can be applied over any kind of permanent straightening.

Q. Is it best to apply the Hair Taming System before or after coloring?
A. For optimal results, color/highlighting processes should be done before applying the Global Keratin Hair Taming System with JUVEXIN. In addition, both procedures may be done on the same visit. Otherwise, wait 2 weeks after the treatment application to apply color/highlights.

Q. How do I apply the Hair Taming System with Juvexin after color?

A. After you have finished applying the color treatment to your customer’s hair, thoroughly rinse the hair as usual until the water runs clear. Then wash the hair lightly with Global Keratin Clarifying Shampoo to remove the excess color build up. Thoroughly rinse the hair after the Clarifying Shampoo. Apply the Hair Taming System with Juvexin right over the color as you would normally do.

Q. Can the Hair Taming System be done on children?
A. Most pediatricians recommend that children be at least 12 years old before they receive any kind of cosmetic treatments.

Q. Why do I have to wait to wash my hair?
A. We recommend that you wait because it takes 48 hours for the JUVEXIN to form a stronger bond to the hair cortex. If hair is washed right after the treatment, some or most of the Juvexin may wash out and the results of the application will not last as long as desired.

Q. Can I wear a ponytail or tie the hair up?
A. No, during the first 48 hours following the application the hair should not be tied up with any bands or clips.

Q. What should I do if I create a bend in my hair while sleeping?
A. Blow dry the section of hair as soon as possible and/or use a flat iron to re-straighten the hair.

Q. What should I do if my hair gets wet during the first 48 hours?
A. Blow dry the section of hair as soon as possible and/or use a flat iron to re-seal the cuticle.

Q. How long does the Hair Taming System last?
A. The Global Keratin Hair Taming System with JUVEXIN treatment will last about 3-5 months depending on the hair type and maintenance. The system works better on chemically treated hair.

Q. Is the Hair Taming System permanent?

A. No, the Global Keratin Hair Taming System with JUVEXIN application will gradually wash out after 3 – 5 months.

Q. Can I go into the ocean or the pool after receiving the Hair Taming System?

A. Do not go into the ocean or pool during the first 48 hours. After that, you may swim. However, apply Global Keratin Hair Taming System with JUVEXIN Leave-In Conditioner to your hair before you get in the water and rinse well afterward before shampooing.

Q. What shampoo and conditioners do I use after receiving the Hair Taming System?
A. To maintain the results and make the treatment last longer we recommend that you only use Global Keratin Hair Taming System with JUVEXIN shampoos and conditioners.

Q. Can I use styling products during the first 2 days?
A. Styling products can be used after the first shampoo. However, we recommend that you always use the Global Keratin Hair Taming System with JUVEXIN line of product that are specifically designed with JUVEXIN.

Q. Can I get the Hair Taming System done while pregnant or nursing?

A. While there are no known adverse effects, pregnant women and nursing mothers should consult a physician prior to any type of hair treatment.

Q. Is this Hair Taming System good for African American hair type?
A. Yes, this treatment is ideal for African American hair. the Global Keratin Hair Taming System with JUVEXIN can be used to provide softness and frizz free results with out the use of harsh chemicals.

Q. What is the difference between relaxers / Japanese straightening and Global Keratin Hair Taming System with JUVEXIN?
A. Global Keratin Hair Taming System with JUVEXIN is a Keratin based system with straightening capabilities that naturally washes out in 3 to 5 months. It protects and restores the hair without using harsh chemicals. Relaxers and Japanese straightening work on breaking and rearranging the internal bonds of the hair. Once these processes are done, the hair is permanently straightened. The new growth of the Japanese straightening will always be curly, but the previously straightened hair will never revert or blend back.

Travel Time: Hair Saving Ideas

hair travel tips,beauty travel tipsI’m writing this post while on a flight to Zurich.

I’m going for work – mostly! – but it’s the season of summer travel. And plans for warm weather travel mean adjusting the beauty routine. Vim and Vigor and Tan Bella in San Francisco shared some fabulous tips for getting ready:

Beat the frizz:
Invest in a great cut and color before departing for summer travel – your hair will be healthier and easier to manage from the beach back to the boardroom. Garret and Beverly can provide styling tips, cuts for the season, color ideas and unique products.

Brighten up:
Add some highlights around your face – it will make you look refreshed and brighter for summertime photos.

Cover up:
Protect your hair before going into the sun, chlorine or salt water with shampoos and conditioners that block UV rays, or bring a hat or scarf to cover your head when the sun is at its strongest. Some great products to protect your strands include:

Kerastase’s Soleil line, which offers SPF within its shampoo and conditioner for sun exposed hair.

Goldwell’s “colorglow” line of shampoos, conditioners, hair masque and leave-in treatment provides colored hair with added protection.

Pack “light”:
Use lightweight leave-in lotions or shine sprays as alternatives to mousses or gels – they provide bounce while leaving hair weightless, especially in warmer months

Get on base:
The ever-essential base tan is a must for travel to sunnier destinations.

Have a great week! I’ll bring you back some Swiss chocolate…

By Aly Walansky