NY Times Article: Brazilian Keratin Treatments

This article was featured online in the Fashion & Style Section of The New York Times in  July, 2007:
AFTER 14 years of relentless highlighting, bleaching and chemical straightening, Deborah Epstein, 32, a law student from Forest Hills, Queens, had ruined her unruly brown curls. Dull, brittle and difficult to style, her hair was so fragile a ponytail [...]

Highlights - Hair Happenings Around the Web

Want to keep up with the latest buzz on all the hair happenings around the web? Yep, we thought so! Don’t miss these top “must-read” posts from our Beauty Blog Network of experts, they tell it like it IS!
Beauty Blogging Junkie tries out a Keratin treatment, gloss, and blowout at the Hiro Haraguchi Salon - and loves it.
Beauty and [...]

Brazilian Keratin Treatment FAQ

Still thinking of going for the Brazilian Keratin Treatment? All in all, it’s a toxic treatment in my book, but here are some FAQ’s you might find helpful when considering your options.
Is it approved by the FDA? No. No way. You should really stop reading right now. That sentence sums up the entire article, but [...]

Brazilian Keratin Treatment 411

A Brazilian Keratin hair treatment (BKT), also known as “escova progressiva”, is a considerably costly salon procedure that promises to transform frizzy, dull, dry hair into silky smooth, shiny strands that last for up to 4 months. Sound too good to be true? It is. Unless you like wearing a gas mask at the salon.
Wildly [...]

Thinking of Getting a Keratin Hair Treatment?

You’ve heard all about these Keratin Treatments and seriously want one. Ok, maybe you’re not 100% sure what it is, but it’s getting so much buzz, you think you should want one too! You’re never one to be left out, but hmmm… what is it? How does it work? What will happen when I go [...]